Dental Pay Per Click

Included in Marketing Budget, No Hidden Fees

Convert Clicks into New Patients

Dental pay-per-click (PPC) marketing with programs such as Google Adwords, is an online advertising strategy which can help flood your practice’s website with people who are already interested in dental services. Basically, it starts when you research and purchase an available advertisement spot on a website, social media or popular search engine. If the campaign is done correctly, these ads will primarily be clicked by people who have searched for terms related directly to your dental practice services in your local targeted market. Whenever a web visitor clicks on the advertisement, you are charged a small fee. Because of this, you only pay for the amount of targeted traffic an ad yields. We know how to get your cost-per-click (CPC) and cost-per-acquisition (CPA) down and only target the best cost effective long and short tail key terms in the correct areas.

In order for your dental pay per click campaign to be successful, it needs to use relevant and extensive keywords, which require research, real-time software and knowledge to accumulate. Keyword research can be very time consuming, but it is extremely important in ensuring that a relevant ad appears to your highly targeted visitor who is looking for that specific content that is on your landing page. For example, I wouldn’t want to use key phrases like “breast implants” or just “implants” to gain appointments for “dental implants”, because its too broad or not even relative to your web page their clicking/linking to. This increases your bounce rate and wastes your investment dollars. Also, I wouldn’t want to target “advanced dentistry” for my Chicago dental office if our San Francisco clinic is the only one with the equipment to service that patient. This confuses patients and they’ll never return. This goes for related dental services such as general, cosmetic & restorative, emergency and specialty dentistry.

Once the visitor sees your promo ad, it must be written in just the right way to entice them to click or call it, along with other actions depending on your goals. This writing requires skill and years of experience that only comes from performing thousands of dollars’ worth of ads (which we’ve done). When executed correctly, this combination of keyword research and creative writing can boost your site’s exposure and ultimately lead more members of your community visiting your dental office.

The great thing about PPC marketing is that it pays dividends immediately and can produce a fantastic return on your investment.

Tag Dental Marketing (also known as TDM) includes a budget for diversified PPC in all our packages, so you have no extra fees to worry about. Also, we DO NOT up-charge your budget like our competitors who average 25%-200% markup per every cent you spend. Leave the Google Adwords, Facebook and other campaigning to us so that you can focus on treating your patients.